Advertising Strategies

Commercial companies use a range of advertising strategies to encourage us to buy their products.

These include:

  • music,
  • colour,
  • sound,
  • science,
  • fantasy,
  • repetition,
  • promises,
  • comparisons,
  • emotional triggers,
  • quotes,
  • exaggerations,
  • humour.

In pairs, visit the MacDonald UK media channel and select one of their campaign  videos to watch.

Discuss the add with your partner.

  • What advertising device was used?
  • Who is this add aimed at?
  • Would it convince you to buy MacDonalds?
  • Would it convince other people to buy MacDonalds?
  • Is it a fair to advertise in this way?

Create a blog post, on your class blog, to discuss your findings

  • Embed your MacDonalds Video.
  • Add your text
  • Proofread
  • Add your first name as the catergory
  • Publish your post.


Creating your Avatar

Making your Avatar:

What is an avatar you ask? Well its an image that represents you! Here are two sites you can use:

Here is a free App recommended by students in 6MK

WeeMee Free

Please create an avatar

  • Remember you don’t need to sign up. Just take a screen shot and then crop it.
  • Use WebDAV Nav+ to upload it to our school network. Save it into the folder Class/_Grade6/Your class/InfoLit/Avatars
  • Please don’t use your school photo.

If you find any other useful websites or apps could you please add a comment. ~ Thank you.