Advertising Strategies

Commercial companies use a range of advertising strategies to encourage us to buy their products.

These include:

  • music,
  • colour,
  • sound,
  • science,
  • fantasy,
  • repetition,
  • promises,
  • comparisons,
  • emotional triggers,
  • quotes,
  • exaggerations,
  • humour.

In pairs, visit the MacDonald UK media channel and select one of their campaign  videos to watch.

https://www.youtube.com/playlist?list=PL8F7A012BD699EF07

Discuss the add with your partner.

  • What advertising device was used?
  • Who is this add aimed at?
  • Would it convince you to buy MacDonalds?
  • Would it convince other people to buy MacDonalds?
  • Is it a fair to advertise in this way?

Create a blog post, on your class blog, to discuss your findings

  • Embed your MacDonalds Video.
  • Add your text
  • Proofread
  • Add your first name as the catergory
  • Publish your post.

 

2 thoughts on “Advertising Strategies

  1. Dear Miss Freer
    I found this video very interesting it’s fascinating how people eat insects but I found it a bit disturbing. From Cooper

  2. Dear Ms Freer
    Very interesting video i learned a lot. I never knew that people eat spiders. My Dad’s friend went to Thailand and eat mashed up.
    From Cooper

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>